SEO – Search Engine Optimisation

SEO is about getting your business found in organic or natural search results. If you’re selling products or services online, whether you have an ecommerce site or a brochure site to generate leads, it’s really important that your website appears as high up in the search results as possible.

Long term strategy

Search Engine Optimisation is widely considered to be the most cost effective long term digital marketing method. Doing it yourself is possible, but it’s time consuming and you need to be constantly up to date with the latest guidelines and techniques. Because we’re a specialist SEO provider, we can help your business to generate more leads from your website – helping you to increase your sales and grow your business.

SEO vs PPC

So, how do you know if you should focus on SEO or Paid Search? We can help you answer that very quickly – you always should keep on top of on-site SEO whatever your digital marketing strategy is. This is because a well optimised site provides a better experience for your visitors, increasing conversion chances and also impacting on your Adword quality score. On-site SEO helps to ensure that your site is structured well, provides great content in the right ways for your visitors and should be the first port of call for any digital marketing strategy.

Local SEO is particularly effective for the right industries:

If you do on-site SEO right, your website will perform better. The next stage is off-site SEO. This is where you publicise your relevant content to the right audience, encouraging them to share and link to it, which will help drive your site up the rankings.

  • 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016) Local searches lead
  • 50% of mobile visitors to visit stores within one day. (Google, 2014)
  • 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)
  • 30% of mobile searches are related to a location. (Google, 2016)
  • 28% of searches for something nearby result in a purchase. (Google, 2016)

Our Promise

We take a long term and sustainable approach to SEO. We know what best practices to use to ensure continual success through Google updates and algorithm changes. We are an experienced team who will deliver effective campaigns that increase organic traffic to your website. We know it’s not just about the ranking position but about the quality of traffic that arrives at your site. Our range of services will raise the profile of your business online and mean that you will see an increase in quality leads and sales enquiries.

Delivering the best results for you

We are an experienced team who will deliver effective campaigns that increase organic traffic to your website. We know it’s not just about the ranking position but about the quality of traffic that arrives at your site. Our range of services will raise the profile of your business online and mean that you will see an increase in quality leads and sales enquiries.

  • Website analysis
  • Google setup and optimisation
  • On page optimisation
  • Keyword research
  • Quality link building
  • Local search optimisation

The right blend

Deciding on what mix of SEO and Paid Search to use is key to delivering the best results, so our first action when engaging with a new client is to review both options to ensure that we recommend the right blend of services to grow your business.

Why MXA?

We’ve had success in multiple regions in a wide range of industries, delivering top of page 1 results consistently.

To find out more about how we can help you grow your business through creative paid search marketing, digital strategy or other creative services delivered with our partners, complete the enquiry form below and we'll be in touch to start the conversation.