Remarketing is a great way to increase awareness of your brand as well as converting people who have engaged with your website before. Remarketing through Google AdWords allows us to remarket to your past visitors, encouraging further interaction by using retargeting ads.
If you’ve ever noticed that you see adverts displaying for a brand after you have left their website, this is because they are using remarketing. It’s a very effective way to increase conversion rates because your ads are engaging with an audience who are already interested in your product or service.
The results from an effective remarketing campaign will show a lower cost per click than a standard paid search campaign and a higher conversion rate. This is because your potential customers will click on your remarketing ad only if they are still interested in your product or service that they looked at previously. We almost always include an element of remarketing in our client’s paid search campaigns.
Visitors to your website will be tracked using a cookie in their web browser. At the simplest level, that tracking can target visitors who have previously been your website and encourage them to return. At a more detailed level, we can tailor the tracking to see if visitors have viewed a particular service or added a product to a shopping cart. We can then display ads relevant to that service or product and encourage them to complete the purchase or enquiry.