Google have already announced that mobile traffic is beating desktop traffic for the first time this year – and it’s likely that this has contributed greatly to the rise in natural search. Natural search is not slowing down and in almost all cases is growing faster than other digital marketing channels. Another factor in the continued growth of natural search traffic is the increased confidence in the business and consumer markets that is encouraging online transactions. So what does this mean for you and your marketing team?
If you’re relying only on paid search for traffic to your website, you are missing out on a great source of highly qualified leads. Paid search is an important tool in your overall marketing strategy, but as we’ve seen time and again, the long term results from SEO bring in a great number of visitors who are already in the mindset to be buying from you.
SEO isn’t just about getting visitors to your site. Tracking how well you are converting those leads is also really important – as visitors demand a higher quality experience when looking at your website so you need to make sure it’s easy for them to find what they want and get in touch with you.
Mobile optimisation is so important in making sure that potential customers find you and have a great experience when they visit your site. With the growth in mobile search traffic driving more mobile devices to your site this will continue to be a top factor for your SEO strategy.
The next 12 months are going to see continued growth in natural or organic search traffic and you need to make sure you have a solid strategy for ensuring you capitalise on your potential markets.