It’s a question we get asked a lot – many people have heard about search engine optimisation and are aware that it’s vital for doing business online, but a lot of people aren’t sure exactly what it is. We hope this video will help!
Category: Business advice
Today we’re featuring a blog post from Director magazine, published by the Institute of Directors. It makes several valuable points about the importance of SEO and what business owners should be aware of. Continue Reading…
On April 21st, Google is rolling out an update that will improve mobile search results. In effect, this will also penalise those website that are not optimised for mobile devices. For full details of the announcement read this Google page: Google mobile advice page
To ensure your site is still appearing in Google’s mobile search results after April 21st, run your site through the testing tool. If your website passes, you shouldn’t have anything to worry about and your site will still show up in mobile searches.
If your website doesn’t pass the analysis, then the tool will recommend improvements that you need to make. You can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.
For more advice on this and to find out how we can help you avoid being penalised in Google mobile search results, please fill out our contact form.
There is a lot of search engine optimisation work that you could do yourself, given the time to learn what’s required – but should you? Which option is best for you? That depends on your business. If you’re short of time then we recommend that you outsource your SEO work – and if you do have the time to learn some SEO techniques then there are still elements that we feel are best carried out by specialists.
So what are the pros and cons of each option?
Doing Your Own SEO work
- Cheaper – as long as you have the time
- You’ll know exactly what is happening on your website
- You can troubleshoot problems yourself
- It will take a lot of time
- There’s a lot to learn
- It’s easy to make a mistake that could negatively affect your ranking
- Google’s search algorithms change frequently and you need to be on top of them
Many companies choose to outsource their SEO work, because it can easily suck up valuable time that detracts you from running your business.