Digital Marketing Campaign Types

We run a variety of different campaign types for our customers, depending on the particular goals they have for their business. Although the end result is of course always about growing the business, how we achieve this can encompass brand awareness, lead generation or traffic boosting. As always, each customer is different and we tailor our offering to make sure the type of campaign we run for you is the best fit.

Lead generation

Create a great proposition and explain how your product or service will solve a problem your customers might have. SEO is a great way to begin a successful lead generation campaign particularly for local services. PPC also does a great job of driving targeted visitors to your website and many lead generation campaigns combine both SEO and PPC.

Increase traffic

If your website is solid and gets good conversions from the visitors it has, then a traffic increase campaign will help you move your sales upwards. Comprehensive keyword research is the foundation of any traffic increase strategy, we find out the best and most profitable keywords for you to target your SEO and PPC campaigns on.

Brand awareness

Boost brand awareness by getting your brand seen by as many of your target audience as possible. Display network advertising is a great way to deliver a brand awareness campaign as is a well-made YouTube campaign. Social media is a good platform for consumer brands too and we can help you tailor your social media content to match your campaign objectives.

Increase sales

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Why MXA?

We understand that sales and marketing must work well together and we approach our clients’ campaigns with a sales-focused mindset. We ask the right questions to identify how to maximise the success of your campaign.

To find out more about how we can help you grow your business through creative paid search marketing, digital strategy or other creative services delivered with our partners, complete the enquiry form below and we'll be in touch to start the conversation.