Smart Business Show follow up

We had a great 2 days in Dublin last week, meeting great people and having some really good conversations about SEO and what that means to different people. Encouragingly we found that most people have a better idea of what search engine optimisation is and why it’s so important than previously and we hope that some long term relationships will come out of our meetings.

Although footfall at the show was way below what had been expected, those that did visit seemed to be more engaged and more interested in what was on offer than a lot of visitors to last year’s show. Feedback from other exhibitors was mixed, with some seemingly very disappointed and others, like us, pretty upbeat about the two days. While it’s always great to have more people in, and there were definitely times when we could have been kicking our heels on the stand, we made the most of the time we had to engage with other exhibitors and to take in a couple of talks.

Overall it was a good experience and we expect to be at next year’s event – hopefully the weather will be as fantastic as it was last week!


Smart Business Show – save on the entry fee with MXA

We’re exhibiting at the Smart Business Show in Dublin on April 22nd and 23rd. For a discounted price on tickets please use the code MXA in the booking form below.

We look forward to seeing you there!

Google updates for mobile search – very important!

On April 21st, Google is rolling out an update that will improve mobile search results. In effect, this will also penalise those website that are not optimised for mobile devices. For full details of the announcement read this Google page: Google mobile advice page

To ensure your site is still appearing in Google’s mobile search results after April 21st, run your site through the testing tool. If your website passes, you shouldn’t have anything to worry about and your site will still show up in mobile searches.

If your website doesn’t pass the analysis, then the tool will recommend improvements that you need to make. You can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.

For more advice on this and to find out how we can help you avoid being penalised in Google mobile search results, please fill out our contact form.

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Social and mobile signals are increasingly important

No real surprise here, but in 2015 we are seeing much more importance given to social signals and mobile devices when looking at search engine rankings.

If you are to maximise your results for boosting your search engine rankings, you need to have a credible social media presence and cerate content for it regularly. So for Facebook, Google+ and others, it’s vital that you have good content and up to date information. If you produce content for Facebook that is liked 2,000 times, it won’t on its own have a big impact on your search results. But if somebody at a publishing house picks up that post and adds it to their website, then you’ve got a quality trusted link that absolutely will help improve your rankings.

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Five important points about local SEO

This article from Entrepreneur highlights the importance of five key factors when looking at local SEO.

In it, Neil describes 5 main points and although some of the sites he references are for US only, the points themselves are all equally valid for the UK, Ireland and European markets.

The five key things to look at are:

  1. Accuracy and consistency in online listings
  2. Valuable information in directory listings
  3. Building full-fledged social-media accounts
  4. Getting good reviews
  5. Honing in on hyperlocal SEO

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