A question that we’re all familiar with is ‘can you get me to position 1 on Google for keyword x?’ The answer to this question has two parts – why we cannot do that and why it’s not in your interest to focus on that.
For the first part, nobody should promise to get you to to number 1 and Google themselves state very clearly that no one can guarantee a number 1 ranking on Google. Google rankings also vary according to things like location.
Secondly, looking at getting to number 1 for a keyword is not of itself necessarily of great value – especially if that keyword is not going to lead to profitable business for you! What we look at for our prospective customers is what keywords are likely to drive better conversion, what great content can you write that will encourage sharing and lead people to contact you, and how can you make your website better and of more value to your visitors.
By focusing on choosing the right keywords, not the ones you think you can get to number 1 for, and the areas that always matter in SEO – high quality content, good site design, encouraging visitor interaction – your site can rank highly and bring in more business for you. And that’s more important than focusing on a specific keyword position.