Author: webmaster

The 3 Pillars of SEO

Although many digital marketing terms are used more this year than previously, we find there is still a fair amount of confusion out there about what Search Engine Optimisation (SEO) is. This is not surprising as there are so many parts to a successful SEO campaign: meta-tags, keyword density, duplicate content, canonical URLs, redirects…. the list goes on.  So in this post, we’ll aim to break things down into what we at MXA Digital call “the 3 pillars of SEO”.

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What is PPC?

PPC stands for Pay Per Click and is the most commonly talked about method of online advertising, the most famous form of which is Google Adwords. For a run through of what PPC can do for your business and how we can help, enjoy this short video.

What is SEO?

It’s a question we get asked a lot – many people have heard about search engine optimisation and are aware that it’s vital for doing business online, but a lot of people aren’t sure exactly what it is. We hope this video will help!

HTTPS as a ranking signal

We posted about this back in May but it’s really worth re-iterating: Google are strongly encouraging that all websites use an SSL certificate to secure traffic – even if you are only running a brochure site.

On our previous post we explained what HTTPS is and how it works: What is HTTPS and why is it important?

We want to highlight this part of the Google blog post on HTTPS (our emphasis in italics):

“For now it’s only a very lightweight signal—affecting fewer than 1% of global queries, and carrying less weight than other signals such as  high-quality content —while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”

Read the full Google post here: HTTPS as a ranking signal

10 things every business leader should know about SEO

Today we’re featuring a blog post from Director magazine, published by the Institute of Directors. It makes several valuable points about the importance of SEO and what business owners should be aware of. Continue Reading…

Local SEO tips you can do yourself – zero budget required.

Today we’re linking out to a post about what actions you can take if you do not have the budget to hire an SEO company. In keeping with one of our recent posts about name and address consistency, the first three tips are all about that.

Huffington Post 5 local SEO tips

As always, if you have any questions about any of these, give us a call.

Links disappear in webmaster tools – why it happened and how to fix it

We were working on a new site for a client recently when we noticed that the webmaster tools data started to disappear, including the ‘links to your site’ and ‘total clicks’ queries. This website had a gradual increase in links from launch to now, including social media, local chamber of commerce, directory listings etc. Over the course of four or five days, these links began to disappear until we saw ‘no data available’ for total links. We do sometimes see glitches in webmaster tools (WMT) so we weren’t too concerned, but we carried out the basic checks to make sure.

We checked: WMT crawl data, security issues in WMT, site still in Google’s index, still had links pointing to it, no manual actions, both www and non-www versions of site confirmed and verified in WMT.

We searched WMT help to see if we could find anything on missing links – but we couldn’t find anything useful.

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What is NAP and why is it so important for local SEO?

NAP stands for Name, Address, Phone number.  Data companies around the world collect and verify business data, and distribute it for clients. Firms such as Google, Yahoo, Yelp etc can subscribe to these data providers and use the information to ensure that your NAP information is consistent. Google for example will scan the web for mentions of your business name, address, phone number, website URL etc and then compares the information to other data sources.

The first thing you need to do is make absolutely sure your NAP info is correct not just on your website but on other websites on the web. For SEO results you should definitely list your business on reputable directories, for example local directories and industry specific directories.

For Google results you need to tie in your NAP info across Google+ too. All business should have consistent NAP information – it’s an important indicator of trust and you will be hampering your SEO activities if you don’t have it.

How long does it take to get results with Search Engine Optimisation?

This is a question that we get asked frequently. In part it’s because some SEO practices can get short term boosts quickly – but they are not sustainable and will almost always result in your site being penalised. If you’ve been approached by individuals or companies promising to boost your site ranking in a couple of weeks, it can be a tempting proposition. But we strongly advise that you do not take up these kinds of offers.

Here are the factors that affect the time taken to achieve solid results and the realistic time frames that you should expect.

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Natural Search Growth 2015

Google have already announced that mobile traffic is beating desktop traffic for the first time this year – and it’s likely that this has contributed greatly to the rise in natural search. Natural search is not slowing down and in almost all cases is growing faster than other digital marketing channels. Another factor in the continued growth of natural search traffic is the increased confidence in the business and consumer markets that is encouraging online transactions. So what does this mean for you and your marketing team?

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