February 2016

The 3 Pillars of SEO

Although many digital marketing terms are used more this year than previously, we find there is still a fair amount of confusion out there about what Search Engine Optimisation (SEO) is. This is not surprising as there are so many parts to a successful SEO campaign: meta-tags, keyword density, duplicate content, canonical URLs, redirects…. the list goes on.  So in this post, we’ll aim to break things down into what we at MXA Digital call “the 3 pillars of SEO”.

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