March 2015

Google updates for mobile search – very important!

On April 21st, Google is rolling out an update that will improve mobile search results. In effect, this will also penalise those website that are not optimised for mobile devices. For full details of the announcement read this Google page: Google mobile advice page

To ensure your site is still appearing in Google’s mobile search results after April 21st, run your site through the testing tool. If your website passes, you shouldn’t have anything to worry about and your site will still show up in mobile searches.

If your website doesn’t pass the analysis, then the tool will recommend improvements that you need to make. You can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.

For more advice on this and to find out how we can help you avoid being penalised in Google mobile search results, please fill out our contact form.

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Social and mobile signals are increasingly important

No real surprise here, but in 2015 we are seeing much more importance given to social signals and mobile devices when looking at search engine rankings.

If you are to maximise your results for boosting your search engine rankings, you need to have a credible social media presence and cerate content for it regularly. So for Facebook, Google+ and others, it’s vital that you have good content and up to date information. If you produce content for Facebook that is liked 2,000 times, it won’t on its own have a big impact on your search results. But if somebody at a publishing house picks up that post and adds it to their website, then you’ve got a quality trusted link that absolutely will help improve your rankings.

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Five important points about local SEO

This article from Entrepreneur highlights the importance of five key factors when looking at local SEO.

In it, Neil describes 5 main points and although some of the sites he references are for US only, the points themselves are all equally valid for the UK, Ireland and European markets.

The five key things to look at are:

  1. Accuracy and consistency in online listings
  2. Valuable information in directory listings
  3. Building full-fledged social-media accounts
  4. Getting good reviews
  5. Honing in on hyperlocal SEO

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SEO – to DIY or to outsource?

There is a lot of search engine optimisation work that you could do yourself, given the time to learn what’s required – but should you? Which option is best for you? That depends on your business. If you’re short of time then we recommend that you outsource your SEO work – and if you do have the time to learn some SEO techniques then there are still elements that we feel are best carried out by specialists.

So what are the pros and cons of each option?
Doing Your Own SEO work

  • Cheaper – as long as you have the time
  • You’ll know exactly what is happening on your website
  • You can troubleshoot problems yourself


  • It will take a lot of time
  • There’s a lot to learn
  • It’s easy to make a mistake that could negatively affect your ranking
  • Google’s search algorithms change frequently and you need to be on top of them

Many companies choose to outsource their SEO work, because it can easily suck up valuable time that detracts you from running your business.

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