Digital marketing is a creative process: we use our creativity to build a digital campaign that captures your customers’ attention and positions your brand in the forefront of their minds.
Digital marketing is not just about the technical implementation of advertising platforms. Digital marketing needs to connect with your customers and capture their imagination, just like traditional advertising does. Most importantly, it needs to connect with them wherever they are and whatever they are doing.
Whether you’re a business owner, a marketing manager or sales director, we work in partnership with you to deliver a digital marketing campaign that delivers the right message and produces measurable results. We create a full digital marketing strategy for your business before we start to connect to your audience. We research your market, your customers, your competition and we take a fresh, imaginative look at how you position your products and services.
Our creative marketing team use their years of experience, their expertise, the latest technology and industry knowledge to win you more customers. ‘Creative’ can mean many things and is usually used to refer to visual elements but at MXA Digital, we apply creativity to every aspect of your campaign: from images to video, from advertising copy to landing pages, from brand messages to special offers, from market segmentation to seasonal variations in your business.
Whatever your objectives for growing your business, we’ll agree defined goals with you before we start work and use the right platforms to deliver the right message. The goals of your digital marketing campaign can encompass.
Many of our clients choose several goals at once. Our job is to bring you the results you want by planning and executing the most effective creative digital marketing strategy. Once we’ve agreed the goals and the theme of the campaign with you, we’ll select the right paid search platforms to deliver the results you need, which could be one, some or all of the following services:
YouTube video Advertising
Search Engine Optimisation
We work with business-to-business and business-to-consumer clients across a wide range of industries. We focus on using paid search creatively to build your brand awareness and position your business in front of the right customers at the right time for them, maximising the impact of your budget and your offering.
Throughout your digital marketing campaign, we analyse the performance of the services, use split testing to gauge audience behaviour and create bespoke reports so you can see exactly how we are delivering. We make regular recommendations based on the data we measure so that your campaigns are always optimised. We schedule regular reviews and will highlight seasonal opportunities in advance so you can tailor your offerings.
We’re focused on looking after our customers, creating long term relationships and ensuring that your digital marketing needs are met and your business grows.