The 3 Pillars of SEO

Although many digital marketing terms are used more this year than previously, we find there is still a fair amount of confusion out there about what Search Engine Optimisation (SEO) is. This is not surprising as there are so many parts to a successful SEO campaign: meta-tags, keyword density, duplicate content, canonical URLs, redirects…. the list goes on.  So in this post, we’ll aim to break things down into what we at MXA Digital call “the 3 pillars of SEO”.

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What is PPC?

PPC stands for Pay Per Click and is the most commonly talked about method of online advertising, the most famous form of which is Google Adwords. For a run through of what PPC can do for your business and how we can help, enjoy this short video.

What is SEO?

It’s a question we get asked a lot – many people have heard about search engine optimisation and are aware that it’s vital for doing business online, but a lot of people aren’t sure exactly what it is. We hope this video will help!

HTTPS as a ranking signal

We posted about this back in May but it’s really worth re-iterating: Google are strongly encouraging that all websites use an SSL certificate to secure traffic – even if you are only running a brochure site.

On our previous post we explained what HTTPS is and how it works: What is HTTPS and why is it important?

We want to highlight this part of the Google blog post on HTTPS (our emphasis in italics):

“For now it’s only a very lightweight signal—affecting fewer than 1% of global queries, and carrying less weight than other signals such as  high-quality content —while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”

Read the full Google post here: HTTPS as a ranking signal

10 things every business leader should know about SEO

Today we’re featuring a blog post from Director magazine, published by the Institute of Directors. It makes several valuable points about the importance of SEO and what business owners should be aware of. Continue Reading…